Our Mission

We’re on a mission to accelerate the fight against nicotine addiction by creating a tool that feels like it was made just for you. Circle was designed by smokers and vapers who know the struggle firsthand, and we’re committed to offering a real, effective path to freedom.

We believe quitting shouldn’t mean losing a part of yourself. That’s why Circle mimics the sensation of smoking and vaping, making the journey smooth and manageable. Crafted with love and precision, Circle isn’t just another product - it’s a lifeline created by people who truly understand.

As we pursue our mission, we proudly support lung health research and initiatives, dedicating a portion of our profits to help others break free from nicotine.

This mission is personal - because we’ve been there too. That’s the enduring power of Circle.